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This web site robertbeardtools.scalabledata.com states the following, "For the discerning leather artisan." Our analyzers noticed that the website also said " All Pro-Series tools are individually and personally hand crafted, leather carving instruments, in order to achieve the finest, sharpest, cleanest images possible for the most discerning leather artisan." The Website also said " The hardest, toughest tools ever available. Firm commitment to new and custom tools. All products are backed by a 100 lifetime guarantee. Simply return your tool for repair or replacement. Some tools, like Bobs scale." The website's header had leather as the most important optimized keyword. It is followed by carving, tools, and custom which isn't as highly ranked as leather. The next words robertbeardtools.scalabledata.com used was quality.